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For food creators

Turn your recipes into a membership.

We build your recipe membership: recipes that scale, convert and fill a shopping list, weekly meal plans and a cook mode, under your own name. Free to launch, with no monthly fees.

Spaghetti with clams, chilli and lemon

Fig & Fennel

Spaghetti with clams, chilli and lemon

25 min · Easy

Servings4
  • 400 gspaghetti
  • 1 kgfresh clams, scrubbed
  • 89 mlextra virgin olive oil
  • 6garlic cloves, thinly sliced
  • 300 gcherry tomatoes, halved
  • 160 mldry white wine
  • flaky sea salt, to taste

A shopping list that writes itself

Add a whole recipe or a single ingredient. Quantities of the same thing combine across recipes, and members tick items off in the aisle.

  • Quantities combine across recipes
  • Each item shows the recipe it came from
  • Scaled to the servings members picked
figandfennel.co.nz/list
A combined shopping list built from two recipes, with quantities and the recipe each item came from

From the plan to the plate.

Meal plans tell members what to cook this week. Cook mode walks them through it, one step at a time.

figandfennel.co.nz/meal-plans/a-week-of-weeknights
A five-day meal plan of lunches and dinners, each linking to its recipe
Meal plans. Day-by-day plans built from your recipes, so a week of cooking is already decided.
Cook mode on a phone, showing one large step at a time with back and next buttons
Cook mode. One step at a time in large type, and the screen stays awake while they cook.

Free recipes bring people in. Members’ recipes pay.

Keep some recipes free and public on your own domain, ready to share. Members-only recipes show the introduction and a taste of the method, then an offer to join.

figandfennel.co.nz/recipes
A recipe library where some recipes are free and others are marked for members

Sell the e-book too

Put e-books, guides and one-off collections in your store next to the membership, for people who want to buy once.

figandfennel.co.nz/store
An e-book for sale in the Fig & Fennel store
The Two Raw Sisters shopping for vegetables in a supermarket produce aisle

Two Raw Sisters

Built around how people shop and cook.

Voyage designed and built the recipe app for New Zealand’s favourite plant-based duo around the weekly shop: recipes, meal plans and a shopping list that fills itself. The same thinking runs through every food site we launch.

Questions food creators ask

Something we haven’t covered? Ask us on a call.

Why not just use Substack for recipes?
Substack is built for newsletters. Its recipe cards are in beta, can’t be partially paywalled, and don’t scale servings or build shopping lists, and your readers sit inside Substack’s app and network. We build you a recipe membership members cook from, on a site and app with only your name on it. Voyage vs Substack
Can I bring my existing recipes across?
Yes. Send us your recipes in whatever form they’re in, from a blog, documents or another platform, and we’ll help load them in before you launch.
Can members change servings and units?
Yes. Every recipe scales to any number of servings, and members can switch between metric, imperial and the measurements exactly as you wrote them.
How does the shopping list work?
Members add a whole recipe or single ingredients to their list. Quantities of the same ingredient are combined across recipes, and they tick items off as they shop.
Can I keep some recipes free?
Yes. Free recipes are public pages on your own domain that anyone can read and share. Members-only recipes show the introduction and a preview, then an offer to join.
Can I sell an e-book on its own?
Yes. One-off products sit in your store next to the membership, so people can buy a single e-book or guide without subscribing.
Do you do nutrition or macro tracking?
Not today. The platform is built around recipes, meal plans and the cooking experience. If macro tracking is central to what you sell, tell us on the call and we’ll be straight with you about fit.

Launch with Voyage.

Book a call and we’ll build a demo site with your own recipes in it, before you commit to anything.