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Free tool

What could your membership earn?

Put in your audience, a conversion rate and a price to see members, monthly revenue and what you’d keep after fees. Nothing to sign up for.

Your numbers

Followers or email subscribers who’ll hear about it

Try a few values between 0.5% and 2% to see the range

Recipe memberships charge about US$5 to US$15, fitness about US$15 to US$40

The share of members who cancel in a typical month

Members at launch
500
Monthly revenue
$7,500
First-year revenue
$65,510
Members after a year
253

Before fees. Assumes no new members join after launch, so treat it as a floor: most creators keep adding members with every post, challenge and relaunch.

What you’d keep each month

At $7,500 a month, after platform fees and card fees (2.9% + 30¢ a charge).

Monthly take-home by platform
PlatformFeesYou keep
Launch with VoyageFrom 10% of sales, no monthly fee. Built, launched and grown with you.$1,118$6,383
KajabiKajabi’s lowest monthly plan, billed monthly. You build and market it yourself.$547$6,954
Substack10% of subscriptions. Newsletter first, with limited recipe tools.$1,118$6,383

At higher revenue a flat monthly fee costs less than a share of sales. The difference is who does the work: on a platform you build and market it yourself.

To makea month at $15, you need 667 members.

About the calculator

Something we haven’t covered? Ask us on a call.

How do I estimate how many followers will join a paid membership?
Multiply your audience by a conversion rate. Most creators model a range from 0.5% to 2% of followers or email subscribers, and an engaged email list usually converts better than social followers. Run the calculator at both ends of the range rather than trusting one number.
How does the calculator work out first-year revenue?
It takes the members who join at launch, charges them the monthly price, and removes your monthly cancellation rate each month for twelve months. It assumes no new members join after launch, so the figure is a floor rather than a forecast.
Which fees does it take off?
Card processing at 2.9% plus 30 cents a charge, plus each platform’s published monthly fee and share of sales. Launch with Voyage has no monthly fee and takes a share of sales from 10%. App store fees aren’t included, because most creators take subscriptions on the web. How Voyage pricing works
Is a share of sales or a monthly fee cheaper?
At low revenue a share of sales usually costs less, because you pay nothing until members pay you. At higher revenue a flat monthly fee costs less. The bigger difference is who does the work: on a self-serve platform you build and market it yourself. Revenue share vs monthly fee

Launch with Voyage.

Book a call and we’ll build a demo site with your own recipes or workouts in it, before you commit to anything.