Resources
Resources for food and fitness creators.
Guides, free tools and honest platform roundups for launching, pricing and growing a membership. Real numbers, worked examples and dated sources.
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Starting a membershipRecipe membership examples: eight real memberships, what they charge and what they run onEight real recipe memberships, from Molly Baz to Two Raw Sisters: what members pay, what they get, the platform behind each and what the good ones share.Read the guide
- Food creators · 9 min readWhat to include in a recipe membership: features, content and a launch checklist
- Food and fitness · 8 min read7 membership pricing mistakes food and fitness creators make, and how to fix them
- Food creators · 7 min read9 ways to make money from a recipe membership, with the maths
- Fitness creators · 8 min readHow fitness influencers make money in 2026: every income stream, with real numbers
Starting a membership
Whether it suits you, what to put in it, and how to launch it to the audience you have.
- Food creators · 10 min readRecipe membership examples: eight real memberships, what they charge and what they run onEight real recipe memberships, from Molly Baz to Two Raw Sisters: what members pay, what they get, the platform behind each and what the good ones share.
- Food creators · 9 min readWhat to include in a recipe membership: features, content and a launch checklistThe features members use every week, how much to launch with, what to keep free, what five real recipe memberships include, and a launch checklist.
- Fitness creators · 9 min readHow to sell workout programs online: formats, pricing, platforms and launchPDF, program pass, membership or app: the ways to sell a workout program online, what makes one easy to follow day by day, what to charge and where to sell it.
- Food creators · 9 min readHow to start a meal planning membership as a dietitian or nutritionistFor dietitians and nutritionists: what real RD meal plan memberships charge, where general plans end and clinical care begins, licensure, privacy and the maths.
- Food creators · 8 min readShould your food blog have a membership? Who it suits, who it doesn’t, and the mathsAn honest decision guide for food bloggers: who a membership suits, break-even maths against ad RPM, the weekly time it takes, and cheaper alternatives.
- Food creators · 8 min readHow to start a recipe or meal plan membership when you already have an audienceA step-by-step guide for food creators: test demand, decide what members get, set a price, choose how to build it, launch to your audience and keep members.
- Food creators · 8 min readFood blog traffic is falling to AI Overviews. Here’s what to do nextWhy recipe blogs are losing Google clicks to AI Overviews and AI Mode, what the data shows, and how to build income that doesn’t depend on search.
- Fitness creators · 7 min readHow fitness influencers build subscription apps: Sweat, MadFit, Chloe Ting and The Sculpt SocietyHow Sweat, MadFit, Chloe Ting and The Sculpt Society turned an audience into a subscription app, and the pattern any fitness creator can copy.
Pricing and revenue
What to charge, how to structure it, and every way the business makes money.
- Food and fitness · 8 min read7 membership pricing mistakes food and fitness creators make, and how to fix themUnderpricing, too many tiers, no annual plan, endless launch discounts, forgotten fees: seven membership pricing mistakes, with recipe and fitness examples.
- Food creators · 7 min read9 ways to make money from a recipe membership, with the mathsAnnual plans, tiers, gifts, e-books, seasonal plans, classes, brand deals, grocery affiliate links and your own products, with real examples and a worked year.
- Fitness creators · 8 min readHow fitness influencers make money in 2026: every income stream, with real numbersBrand deals, affiliate links, YouTube and TikTok payouts, programs, memberships, coaching, events and merch: what each pays fitness creators in 2026.
- Food and fitness · 7 min readHow many membership tiers should you have? One, two or three, with worked examplesOne tier, two or three? How to choose for a recipe or fitness membership, where annual plans and program passes fit, with worked revenue maths for each option.
- Food creators · 9 min readHow to monetise a food blog in 2026: every income stream, with real numbersWhat a food blog can earn in 2026 from Raptive and Mediavine ads, affiliate links, brand deals, e-books, classes, cookbooks and memberships, with real numbers.
- Food and fitness · 8 min readWhen to raise your membership price: the signs, the maths and the emailSigns it’s time to raise your membership price, how many cancellations you can absorb, grandfathering on Stripe, Apple and Google, and a sample email.
- Food creators · 8 min readHow much to charge for a meal plan membership, with the mathsWhat recipe and meal plan memberships charge, how to price annual plans, tiers and founding members, worked revenue examples and the fees that come off the top.
- Fitness creators · 7 min readHow much to charge for a fitness membership: real prices and the mathsReal prices from Sweat, obé, The Sculpt Society and creator apps, monthly vs annual, passes vs subscriptions, and what Stripe and app stores take off the top.
Growth and marketing
Turning followers and subscribers into members, and keeping them.
- Food creators · 8 min readHow to grow a recipe membership with a small audience: the full funnelA five-stage funnel for food creators under about 20,000 followers: comment-to-DM automation, a lead magnet, a welcome sequence, a small launch and retention.
- Food and fitness · 8 min readHow to turn email subscribers into paying members: a food and fitness playbookA free recipe pack or 7-day plan as the bridge, then a welcome sequence, launch emails and a founding-member offer, with conversion maths for food and fitness.
- Fitness creators · 8 min readHow to run a paid fitness challenge that turns into membersFormat, length, pricing, daily content, community and a launch timeline for a paid 21, 28 or 30 day fitness challenge, plus how to turn finishers into members.
Apps and payments
Your own app, the app stores, and what each way of taking payment costs.
- Food creators · 7 min readRecipe app or recipe website: which should food bloggers build?Native app, web app or members website for a paid recipe product: discovery, app store fees and review, cost, and what members actually use.
- Food and fitness · 9 min readApp store fees vs web checkout: what you keep from a subscriptionApple and Google take 15% to 30% of in-app subscriptions; web checkout costs far less. What changed in 2025 and 2026, and what you keep on US$15 a month.
- Fitness creators · 8 min readHow to create your own fitness app: three routes, honestly costedCustom build, app builder or partner: real costs, timelines and App Store rules for fitness creators who want their own app.
Choosing a platform
Honest roundups and alternatives, with dated prices from each platform’s own site.
- Fitness creators · 9 min readKajabi alternatives for fitness creators: programs, challenges, video and appsKajabi costs US$179 to US$499 a month. Twelve alternatives for fitness creators selling programs, challenges and video, with dated prices and who each suits.
- Food creators · 8 min readPatreon alternatives for food creators: nine options and what each costsNine Patreon alternatives for recipe and food creators, measured against Patreon’s 10% fee, with prices checked in October 2026 and how to move your patrons.
- Food creators · 9 min readSubstack alternatives for recipe creators: ten options with dated pricesTen Substack alternatives for food writers and recipe creators, with prices checked in October 2026, who each one suits, and what you give up by leaving.
- Fitness creators · 9 min readThe best membership platforms for yoga teachers in 2026, comparedTen platforms for yoga teachers selling live classes, on-demand libraries, class packs and series online, with dated prices and who each one suits.
- Fitness creators · 9 min readThe best platforms for online pilates classes: mat, reformer, programs and bookingWhere to sell online pilates classes in 2026: platforms for mat and reformer libraries, programs and challenges, and booking live classes, with dated prices.
- Food and fitness · 9 min readWho owns your member list? Patreon, Substack, Kajabi and others, checkedCan you export member emails and take paying subscribers with you? What Patreon, Substack, Stan, Kajabi, Uscreen and others’ help pages say, October 2026.
- Food and fitness · 7 min readRevenue share vs monthly fee: how to compare membership platform pricingA flat monthly fee is cheaper once you sell enough; a revenue share costs nothing until you sell. Break-even maths at US$1k to US$50k a month, with real prices.
Platform roundups
- Best membership platforms for food creatorsMember Kitchens, Clubb, Substack, Patreon, Kajabi and more: who each suits, with dated prices.
- Best membership platforms for fitness creatorsUscreen, Trainerize, Passion.io, Clubb, Kajabi and more: who each suits, with dated prices.
- Every platform side by sideMonthly fees, fees on sales, recipes, programs and apps for all sixteen platforms in one table.
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