Recipe membership examples: eight real memberships, what they charge and what they run on

How we chose these

These are eight memberships run by food creators, each with its price and what’s included on the creator’s own page or app listing. We checked them on 13 and 14 October 2026 and give prices in the currency each one shows.

One is our own work: Voyage designed and built the Two Raw Sisters app. We say so where it appears, and use only what its public App Store listing and our published case study say.

We’ve left out revenue. None of these creators publish theirs, and an estimate isn’t evidence. Where a platform has published member numbers in a case study, we say whose figure it is.

The eight at a glance

Creator	Membership	Price	Platform	The regular promise
Molly Baz	The Club	US$5.46 a month or US$55 a year	WordPress and Memberful	A new recipe every Friday
Alison Roman	A Newsletter	US$5 a month or US$50 a year	Substack	A weekly newsletter, with paid extras
Caroline Chambers	What to Cook When You Don’t Feel Like Cooking	US$7 a month or US$50 a year	Substack	A complete-meal recipe every Saturday
Margie Nomura	Dinner Tonight	£6 a month or £49.99 a year	Clubb	New weeknight recipes every week
Tyler Butt	Salty Flavours	£6.99 a month or £50 a year	Clubb	Meal plans and shopping lists
Kelsey Nixon	Recipe Club	US$9.99 a month or US$89.99 a year	WordPress with MemberPress	Weekly family meal plans
Dr Rupy Aujla	The Doctor’s Kitchen	US$12.99 a month or US$109.99 a year	Native app	15 new recipes a month
Two Raw Sisters (built by Voyage)	Two Raw Sisters Recipes	NZ$13.99 a month or NZ$112.99 a year	Native app	Three new recipes and a meal plan every week

1. Molly Baz: The Club

Molly Baz is a cook, video host and the author of Cook This Book. Her membership costs US$5.46 a month or US$55 a year, going by her Memberful plan pages, and the annual plan can be given as a gift.

What members get: one new recipe every Friday, four or five a month, timed so members can add the ingredients to their weekend shop. Each recipe arrives as an email and is archived on her site, where members can search and filter by diet and by recipes under 45 minutes. The archive runs back to late 2020 and includes selected recipes from her cookbook. Members ask recipe questions in the comments, and get giveaways, discount codes and first access to merch and events.

Platform: a WordPress site with Memberful. According to Memberful’s customer story, she used Patreon first and looked at Substack before choosing it, and gave away free content for four years before putting anything behind a paywall.

What to notice: a low price, a fixed day and a strong personality. The membership is mostly access to her, not software.

2. Alison Roman: A Newsletter

Alison Roman’s A Newsletter is a weekly newsletter of recipes, stories and recommendations on Substack. Paid subscriptions cost US$5 a month or US$50 a year.

What paid subscribers get: new recipes, Q&A threads for cooking, baking, hosting and holiday questions, and exclusive access to tickets for her tour dates and online classes. Her about page invites readers who can’t afford a paid subscription to email her and work something out.

What to notice: the paid tier sells closeness and access as much as extra recipes. The free newsletter does the marketing.

3. Caroline Chambers: What to Cook When You Don’t Feel Like Cooking

Caroline Chambers is a recipe developer and cookbook author whose newsletter became her second cookbook in August 2024. On Substack, it costs US$7 a month or US$50 a year, with a founding-member plan at US$100 a year for readers who want to pay more.

What members get: paid subscribers get a complete-meal recipe every Saturday and the full archive. Free subscribers get one recipe a month and previews of the rest. Everyone gets a weeklong meal plan on the first Friday of each month, with five dinners, four lunches and a grocery list sorted by aisle. Every recipe comes with a substitution for each ingredient and notes on dietary changes, leftovers and picky eaters, and an index sorts the archive by protein, cook time, season and mood.

Platform: Substack. Her about page calls it the number one Food & Drink newsletter on Substack, with hundreds of thousands of subscribers. That figure doesn’t say how many of them pay.

What to notice: a specific promise (one complete meal, few dishes, under an hour) and a generous free tier that shows exactly what paying adds.

4. Margie Nomura: Dinner Tonight

Margie Nomura is a chef and the host of the Desert Island Dishes podcast. Dinner Tonight costs £6 a month or £49.99 a year.

What members get: hundreds of quick weeknight recipes, new ones every week, and meal plans, all built around one question: what to cook tonight. The site says more than 80,000 people rely on Dinner Tonight, without saying how many of them pay.

Platform: Clubb, a recipe membership platform with its own branded app. Margie ran Dinner Tonight on Substack for nearly three years first. Clubb’s case study says she was a top 50 Substack bestseller and that paid subscribers rose 30% in the two months after the move; those are Clubb’s figures.

What to notice: she moved when the product outgrew a newsletter. According to Clubb, her subscribers had asked for ways to adjust recipes and meal plans and to find things more easily.

5. Tyler Butt: Salty Flavours

Tyler Butt makes quick family cooking videos. Clubb’s case study gives his following as 1.5 million on TikTok and more than a million on Instagram in May 2025. Salty Flavours costs £6.99 a month after a seven-day free trial, or £50 a year.

What members get: more than 200 quick, balanced family recipes, personalised meal plans and smart shopping lists members tick off in the shop, on a website and an app, with a community alongside.

Platform: Clubb. Its case study says he launched in March 2025 and passed 5,400 paying members within eight weeks, and that he promotes the membership in regular videos.

What to notice: a free trial, a price pitched as less than a coffee a month, and a product sold on the planning tools rather than the recipes alone.

6. Kelsey Nixon: Recipe Club

Kelsey Nixon is a cook and the host of the Kitchen Prescription podcast. Recipe Club costs US$9.99 a month or US$89.99 a year, with two weeks free through a code on her shop page.

What members get: a library of easy weeknight recipes, new recipes each month, weekly meal plans for busy families, a drag-and-drop meal planner, customisable shopping lists, one-click grocery ordering from more than 70,000 stores, serving adjustment and gluten-free and vegetarian swaps for every recipe. She says recipes cost US$3 to US$8 a serving. Members can save it to their phone’s home screen as a web app, without an App Store download.

Platform: sold through her Shopify store, with the member site on WordPress using the MemberPress and WP Recipe Maker plugins, going by its sign-up pages.

What to notice: it sells a dinner system. The recipes are the raw material.

7. Dr Rupy Aujla: The Doctor’s Kitchen

Dr Rupy Aujla is a medical doctor who writes recipes for health. The Doctor’s Kitchen app costs US$12.99 a month, US$37.99 a quarter or US$109.99 a year on the US App Store.

What members get: more than 1,000 recipes with step-by-step photos, 15 new ones a month, an automatic meal planner with shopping lists, adjustable servings, filters for allergens and health goals, search by ingredient and a section explaining the nutrition behind the recipes.

Platform: a native app. Subscriptions bought inside the iPhone app go through Apple, which takes its commission.

What to notice: the clearest niche here, evidence-based eating for health, supports the highest price.

8. Two Raw Sisters: Two Raw Sisters Recipes

A disclosure first: Voyage designed and built this app, so we know it from the inside. Everything here comes from its public App Store listing or Voyage’s published case study.

Margo Flanagan and Rosa Power are Two Raw Sisters, plant-based cooks from New Zealand and the authors of bestselling cookbooks. Their app, Two Raw Sisters Recipes, costs NZ$13.99 a month or NZ$112.99 a year on the New Zealand App Store, with weekly, three-month and six-month plans as well.

What members get: more than 900 nutritionist-approved recipes with three new ones every week, Margo and Rosa’s weekly meal plans, shopping lists sorted automatically by supermarket section, and a cook mode that keeps the screen on while you cook. On 14 October 2026 it was rated 4.9 from about 1,300 ratings on the New Zealand App Store.

Platform: a native iOS and Android app built from one codebase, with the sisters adding recipes and meal plans themselves through a content system and subscriptions handled by RevenueCat. Members subscribe inside the app, so Apple and Google take their commission on those sales.

What to notice: the shopping list is the product. The app is built around the weekly shop rather than the recipe page, and the case study calls the automatic, customised list its cornerstone feature. The range of plan lengths, from weekly to annual, gives members a cheap way in and a reason to commit for longer.

What the good ones have in common

A fixed rhythm. Friday for Molly Baz, Saturday for Caroline Chambers, every week for Dinner Tonight, three new recipes a week for Two Raw Sisters, 15 recipes a month for The Doctor’s Kitchen. Members know when the next thing arrives, which gives them a reason to stay.

They sell the decision, or the person. Six of the eight lead with planning: meal plans, shopping lists, a system for dinner. The other two, Molly Baz and Alison Roman, sell closeness to someone their audience already likes. Both work. Mixing them without a lead tends not to.

A low monthly price and a real annual discount. Monthly prices sit between about US$5 and US$13, £6 to £7 in the UK, and NZ$13.99 for Two Raw Sisters in New Zealand. Comparing twelve monthly payments with each annual price (our arithmetic), the annual discounts are:

Membership	Annual discount
Molly Baz’s The Club	16%
Alison Roman’s A Newsletter	17%
Kelsey Nixon’s Recipe Club	25%
The Doctor’s Kitchen	29%
Dinner Tonight	31%
Two Raw Sisters Recipes	33%
What to Cook	40%
Salty Flavours	40%

Caroline Chambers also has a founding-member plan at twice the annual price, for fans who want to pay more. For setting your own price, see how much to charge for a meal plan membership.

Something free, every month. Caroline Chambers sends free subscribers a recipe and a meal plan each month. Alison Roman’s newsletter is free weekly. Molly Baz gave content away for four years before charging. Salty Flavours and Recipe Club offer free trials. The free layer is the sales page.

The platform follows the product. The memberships built on writing and personality use Substack or Memberful. Those built on planning tools mostly run on recipe platforms, WordPress recipe plugins or a native app; Caroline Chambers is the exception, sending her meal plan by email from Substack. Two moved as they grew: Molly Baz from Patreon to Memberful, and Margie Nomura from Substack to Clubb. If you might move one day, choose a platform where members pay into your own Stripe account. We compare the options in Substack alternatives for recipe creators.

One recognisable person. Every example is built around someone members feel they know, even the apps.

What to copy for your own

1. Pick the promise first. “A new dinner every Friday” or “your week of dinners, planned” is a product. “Exclusive recipes” isn’t.
2. Decide which kind you are. A personality club needs your voice and access to you. A planning membership needs meal plans and shopping lists that work every week.
3. Price in the range above, with an annual plan 15% to 40% cheaper and a founding price for launch week.
4. Keep a free layer that shows what paying adds.
5. Choose the platform last, once you know whether members will mostly read or mostly cook from it.

For the step-by-step, read how to start a recipe membership and what to include in a recipe membership. To estimate what yours could earn, try the membership revenue calculator. More guides are on our resources page.

Building yours with Voyage

Voyage designed and built the Two Raw Sisters app. Launch with Voyage is how we now partner with established food creators to build the planning kind of membership: a branded website and member area with recipes that scale, shopping lists and meal plans, and an optional native app. There’s no monthly fee and no setup fee; we take a share of sales, from 10%, and Stripe’s card fees apply. Members pay into your own Stripe account. See what we build for food creators.